Ovarian Cancer Canada

As Media Communications Specialist for this national charity, I led a strategy to build media relationships and increase awareness of women's most fatal cancer. Campaigns included social media, digital advertising, corporate partnership and events to support fundraising, advocacy and government relations programs.

Achievements:

The "Ladyballs" campaign won Gold (Underdog) and Silver (Cause + Creative Effectiveness) at the 2017 CASSIES Canadian advertising awards, and engagement on social media channels increased by 220%