I have worked as a media and communications professional for more than 15 years, devising content strategy and storytelling for a range of organizations, including major international news outlets, non-profit organizations and start-up businesses.
Lifestyle content is my specialty: I have worked as an editor and art director on food, style and travel publications, and I have helped plan and execute events in partnership with major brands. I also founded an eco-focused e-commerce website and blog, IttyBittyGreenie, in Australia — a business I developed over 6 years and sold successfully in 2016.
I understand that an emphasis on thoughtful and compelling multi-platform content is essential for Chatelaine to engage with its audience, while maintaining its signature voice and sensibility. I am confident I can work with your team to achieve your goals.
Here is a sample of some of my recent projects for lifestyle verticals in Canada and Australia.